Business intelligence takes a company’s raw data and converts it into practical insights. This is especially important in a society which is creating increasing amounts of data. Examples of data include sales figures and the habits of consumers. In this course we’ll look at some of the key benefits of using business intelligence in your organization. We’ll cover how business intelligence helps leaders to make better decisions, improves efficiency, increases customer satisfaction and reveals new opportunities. As well as this, we’ll talk about how it helps an organization to stay competitive.