Media Training
Last Updated 11/2022
English
30-Day Money Back Guarantee
Full Lifetime Access
Finish in
25 min! Run Time
25 min! Run Time
Made for for
Employees
only
Employees
only
Certificate
of Completion
of Completion
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What you'll learn
Media Training: Introduction to Media Training
Media Training: Media Appearances
Media Training: Handling Tough Media
Media Training: 04. Social Media
Key Words
Description
The media is a convoluted place, to say the least. You've got television and radio stations, podcasts, streaming media, newspapers, and magazines telling stories and giving their opinions. It's hard to know what or whom to believe, and it's hard to understand which medium will best represent your business. In this series, we're going to talk all-things-media, so you can understand how to better utilize the media to your company's advantage. Here in this first course, we'll discuss the history of media and where people get their news today.
System Requirements
See System Requirements in the Coggno Knowledge Base
Media Training
Media Training: Introduction to Media Training
The media landscape is a convoluted place, from television and radio to podcasts, streaming, newspapers, and magazines. This first course in the series helps you make sense of it.
What this course covers:
- An introduction to the modern media landscape
- The history of media and how it has changed
- Where people get their news today
- How to start using media to your company's advantage
You will build a foundation for using media strategically in later courses.
Media Training: Media Appearances
Representing your company in the media can be intimidating and overwhelming without any training or experience. Sitting down to an interview for a magazine article requires a different set of answers than that of a television or radio interview. Speaking of radio, how are you supposed to sound? And for TV, what do you wear? What do you do with your hands? So many questions! We'll answer those here in our course on media appearances.
Media Training: Handling Tough Media
Sometimes your business makes the news in a less-than-positive way. When that happens, you may need to respond to tough media, and preparation makes all the difference.
What this course covers:
- Recognizing situations that call for a careful media response
- Handling questions from reporters
- Putting out a clear public statement
- Staying composed so tough coverage does not catch you off guard
You finish ready to respond to difficult media with poise.
Media Training: 04. Social Media
Build a social media presence that works for your business, not against it.
What this course covers:
- Why social media is a powerful tool that needs careful management
- Understanding your demographics to reach the right audience
- Deciding what to post and where to attract followers
- The benefits of hiring a social media manager and starting a podcast
You'll leave ready to maintain a positive, effective social presence.
Frequently Asked Questions
This course is designed for employees who need to complete Media Training training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 25 minutes to complete and can be paused and resumed at any time.
Yes. Learners receive a downloadable certificate upon successful completion, which can be used for compliance records and audits.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
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