Marketing for Small Business

Created by: HSI - Health & Safety Institute Top Author
979 views Prime
Last Updated 11/2022
English
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What you'll learn

Marketing for Small Business: Marketing Plan
Marketing for Small Business: Marketing Techniques
Marketing for Small Business: Tracking Marketing Metrics

Amendment 42-24 Authorized for use 1 January 2025 / Mandatory 1 January 2026

Description

Marketing is an essential part of running a small business. If you're lucky you or someone on your team has a marketing background and applying that to your small business is no big deal. However, for many small business owners, that is not the case. If that is you, here are some tips to get started building a marketing plan and strategizing your marketing budget.

System Requirements

See System Requirements in the Coggno Knowledge Base

Marketing for Small Business

Marketing for Small Business: Marketing Plan
Marketing for Small Business: Marketing Plan

Marketing is essential to running a small business, even if no one on your team has a marketing background.

What this course covers:

  • Why marketing matters for a small business
  • How to get started building a marketing plan
  • Strategizing your marketing budget
  • Practical tips for owners new to marketing

Ideal for small business owners taking marketing into their own hands.

Marketing for Small Business: Marketing Techniques
Marketing for Small Business: Marketing Techniques

If you run a small business without a marketing department or degree, this course gives you the goals and strategy you need to market effectively and grow.

What this course covers:

  • Traditional marketing methods many companies use
  • More cost-effective marketing techniques
  • How to set clear marketing goals
  • How to measure your marketing results

For small business owners who want a practical marketing starting point.

Marketing for Small Business: Tracking Marketing Metrics
Marketing for Small Business: Tracking Marketing Metrics

This course shows small business owners how to track marketing results so you know exactly where your time and money are best spent.

What this course covers:

  • Understanding marketing channels
  • Key performance indicators (KPIs) for marketing
  • Measuring return on investment (ROI)
  • Monitoring and reviewing your marketing activities

For small business owners who want a marketing plan that grows with the business.

Frequently Asked Questions

This course is designed for employees who need to complete Marketing for Small Business training

Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.

The course takes approximately 20 minutes to complete and can be paused and resumed at any time.

Yes. Learners receive a downloadable certificate upon successful completion, which can be used for compliance records and audits.

Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.

Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).

Yes. The course is fully self-paced and available 24/7.

Yes. This course includes a knowledge check to reinforce learning and verify completion.

Learners have lifetime access from the date of purchase.

Yes. A preview is available so you can review the course format and content before purchasing.

Yes. Content is reviewed and updated as regulations and best practices change.

Yes. This course is available for free with an active Prime Subscription.

Yes. Refund requests can be submitted within 30 days of purchase.