Digital Marketing: 01. What is Digital Marketing?
Last Updated 10/2025
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5 min! Run Time
5 min! Run Time
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Employees
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What you'll learn
Continual outreach from the business world to you, as the consumer
What prompts, nudges, and invites should you have out there
Key Words
Description
Whether you notice it or not, you interact with digital marketing all day, from text alerts to email to app notifications. This course helps you turn that around and reach your own customers.
What this course covers:
- What digital marketing is and where you encounter it
- How businesses reach consumers across devices
- The prompts, nudges, and invitations that drive engagement
- An introduction to the components covered across the series
A general starting point before exploring each component in depth.
System Requirements
See System Requirements in the Coggno Knowledge Base
Digital Marketing: 01. What is Digital Marketing?
Digital Marketing: 01. What is Digital Marketing?
Unless you're completely "off the grid," you're interacting with digital marketing all day, every day. From your smartphone, nudging you with text alerts, to your laptop and its email greetings, to the tablet's app notifications, there is continual outreach from the business world to you, as the consumer. You can sign up, save, engage, and "like," all with an easy "click" or "tap." So how are YOU reaching out to YOUR customer? What prompts, nudges, and invites should you have out there? And where? "Follow" us through this series, and we'll help you figure that out! We'll start with a general scroll-through and then go through each component...click, click, click!
Frequently Asked Questions
This course is designed for employees who need to complete Digital Marketing: 01. What is Digital Marketing? training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 5 minutes to complete and can be paused and resumed at any time.
No. This course does not include a certificate of completion.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
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