Determining Customer Needs
Last Updated 10/2025
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7 min! Run Time
7 min! Run Time
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Employees
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Employees
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Provided
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What you'll learn
Helps you develop the research habits, listening skills, and strategic mindset that turn information into insight and insight into action.
How you frame your offer to whether you make one at all
Description
Every sale starts with a simple question: what does the customer truly need? That answer should shape everything that follows.
What this course covers:
- Why you should not proceed without a clear customer need
- Research habits that uncover what customers want
- Listening skills that turn information into insight
- Using insight to shape the right offer
Built for sales professionals who want to sell based on real customer needs.
System Requirements
See System Requirements in the Coggno Knowledge Base
Determining Customer Needs
Determining Customer Needs
Every sale starts with a question: What does the customer truly need? That answer should shape everything that follows - from how you frame your offer to whether you make one at all. Sales professionals know the rule: don't proceed without a need. This course helps you develop the research habits, listening skills, and strategic mindset that turn information into insight and insight into action.
Frequently Asked Questions
This course is designed for employees who need to complete Determining Customer Needs training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 7 minutes to complete and can be paused and resumed at any time.
No. This course does not include a certificate of completion.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
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