Decision Makers and Influencers
Last Updated 10/2025
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Finish in
3 min! Run Time
3 min! Run Time
Made for for
Employees
only
Employees
only
No Certificate
Provided
Provided
Mobile -
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Access
Friendly
Access
What you'll learn
Discuss the differences between these two customer types and what role they play in the sales process.
Description
Decision makers have the authority to close a sale, while influencers shape their choices. Knowing the difference tells you where to spend your time.
What this course covers:
- What sets decision makers apart from influencers
- The role each plays in the sales process
- How to identify who is who
- Who to pitch to and who to invest time in
Focus your selling on the people who matter most.
System Requirements
See System Requirements in the Coggno Knowledge Base
Decision Makers and Influencers
Decision Makers and Influencers
Decision makers have the power and authority to make a sale happen. Influencers have the power to influence and persuade the decision makers. Who should you pitch to? Who should you spend more time talking to? How do you determine who the decision makers and influencers are? That's what this course is all about. We'll discuss the differences between these two customer types and what role they play in the sales process.
Frequently Asked Questions
This course is designed for employees who need to complete Decision Makers and Influencers training
Yes. This course is designed to meet applicable federal requirements and commonly mandated state standards. Always confirm specific state or industry requirements with your local regulations.
The course takes approximately 3 minutes to complete and can be paused and resumed at any time.
No. This course does not include a certificate of completion.
Yes. You can assign this course to individuals or groups using Coggno’s LMS, or purchase multiple seats for your team.
Yes. This course can be exported for delivery in most learning management systems (SCORM compatible).
Yes. The course is fully self-paced and available 24/7.
Yes. This course includes a knowledge check to reinforce learning and verify completion.
Learners have lifetime access from the date of purchase.
Yes. A preview is available so you can review the course format and content before purchasing.
Yes. Content is reviewed and updated as regulations and best practices change.
Yes. This course is available for free with an active Prime Subscription.
Yes. Refund requests can be submitted within 30 days of purchase.
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